I can only assume that there are enough punters to feed off that lose, that this is the candy to attract them (psst they'll make plenty of dough
)
Sort of like the Casinos in Vegas who LINED UP to sponsor the recent Movie "21" you know the one about the kids who learn to count cards- Casinos know that you have to be a seasoned pro to ever do that for real (takes YEARS of training-if you could even ever master it) but they knew a slew of idiots would see the flick- think "I can do that" and the Casinos clean the starry eyed wannabe out of his money.
Thanks for the link, I'll have to give it a DL!