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Brownsfan-
I went in the opposite direction. I started a Trade Show Consulting business and worked and worked to gain customers, I knew they needed the help- they ASKED me for the help. They even asked me what I charged to help. Telling them the "average hourly fee" never phased them- until they realized that I couldn't build them a marketing direction, pre-show training, boothmanship training, etc. etc. in say 1 hour! Hit them with a proposal that is LESS than they would spend for 1 more BAD show- to learn it for life. 95% of them caved and said "Whoa that is way too much."
I was working to teach them "how to fish" rather than "be given a fish." I got so frustrated at their short-sightedness that I gave it up all together. I moved onto trading. I control when I pull the trigger, I take my wins, I take my losses- but I don't rely on anyone but me to do it.
Sledge |
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Good points Sledge. If I ever embarked on something like this, it would be on my terms. Problem is, not sure my terms could ever be met to be honest.