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Re: Why people fall in love with shorting
Same reason people fall in love with any strategy, it reflects their personality. Those who "pathologically" take the downside have always interested me. I am an uberbull by nature and it takes discipline reinforced by much pain to be unbiased to the upside. I find the real bears to be a group who are pretty negative in general about everything.
The best traders never fall in love with anything but the side that wins in the moment and then they reevaluate and reassess and take the next play that makes sense.
Maybe the answer to your question is that they haven't figured out that emotion is to be eliminated to the maximum extent possible.
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