[thetradingdoctor]

Thank you! There are so many analogies between trading and our lives outside the market, and this is just one of them. This topic is related to fear of loss and fear of success. From a behavioral neurofinance point of view, we are dealing with a core tenant of Kahneman and Twersky's nobel winning economic thesis on Prospect Theory.

Why do we cling to what is not working? Why are we risk averse in the realm of profits and risk taking in the realm of losses? In other words, why do we hold loser and let winners run?

Thanks!

Doctor Janice