I wasn't aware of this concept which I now find very interesting.Making money while the stock value falls, that's brainy. But I guess there must be a few important factors like- timing as chaostrader has mentioned nobody is a fool enough to hold onto a falling stock longer. Someone who is constantly watching the market like the stockbroker can be a good guide and the companies to be indulged in short selling should not be prone to major fluctuations. That's quite a bit of learning for a day I guess
