[DLADLER]

Sure, thanks for your questions. A moderator recently got in touch with me about TraderDNA and that's why I posted here. I haven't spoken to anyone on this site about advertisement and I must be carefull in what I discuss publicly here because my intention is'nt to promote, advertise, or sell our product, but rather to edutate those interested about what we do because the information currently available to the public is ambiguous and limited.

A. How does your software "hook" into my trading software to get accurate P/L? How does it "know" what actions I'm taking and have taken when I took them?

We don't "hook" into any trading software. Our users provide us with the data we require, and that comes either from the front-end provider, the firm's data processing, or directly from the trading software. Data elements such as price, market, quantity, timestamps, etc... are loaded into our program via files created by the export facility in the user's trading software. Most softwares have this functionality.

In terms of how we know what actions you are taking, our architecture takes into account your data AND the data from the market you trade. I'd be happy to explain this to you in more detail privately. The result is that we can measure various things other than primitive measures like P/L and quantity (risk taken, profit opportunity, lost opportunity, times in and out of the market and between diffferent types of trades, number of times you added to losing trades/winning trades, quantity added to losing trades/winning trades, etc...)

B. There are clear privacy implications to the breadth and scope of your product. What assurances are there that my proprietary and confidential information wouldn't make it into the "wrong" hands?

I'm not sure what you mean by the "wrong" hands, so I'll address what I think you mean. In terms of the data being hacked into, our data is resident on our internal servers located on-site in Chicago and is not accessible via the web or to anyone other than ourselves.

Your execution information is property of your clearing firm, you must trust them that they will not take the information and reverse-engineer your trading system or method, and go trade it themselves. This trust also exists in all of our partnerships, and is at the core of our business relationships with particularly larger entities whose strategies could be jeopardized should such information become public. Good question.

C. Thirdly, and lastly.... What is the cost? Is there a free trial? Have you at least ask talked to James, who runs this site, about advertising it here? Do you have a discount available for site users.

I have not talked to James about advertising here, but there seems to be lots of interest, so maybe in the future. I'd prefer to discuss all cost-related issues either via PM or by email, as I must be careful what I post publicly here.

Thanks for your responses.[/quote]


Thank you